Chicory is best sown in either spring (from March to May) or late summer into early autumn (August to October), when the soil is moist but not cold, giving the seeds the best chance to germinate and establish well.
Choose a sunny, open spot with well-drained soil, and prepare the ground by removing any weeds and raking the surface to create a fine, firm seedbed. Chicory seeds are very small and only need to be lightly pressed into the soil surface, avoid burying them too deeply, as they require light to germinate.
Once sown, water gently to settle the seeds into place and keep the soil moist until seedlings emerge, avoiding to overwater. In the first year, you may see some light flowering, particularly if sown early in the season, but most of the plant's energy will go into root development and establishing strong growth for the years ahead.
To support long-term flowering success, a single annual cut either in autumn or early spring, is usually sufficient. Try to avoid cutting too frequently or too low, as this can reduce flowering and limit habitat value. Regularly monitor the area for unwanted weeds and remove them by hand where possible to give the wildflowers space to thrive.
For garden applications direct sow at 1g/m2. For overseeding existing meadow planting or for new sowings on larger areas sow at a maximum of 2g/m2.