Oxeye Daisy Seeds (Leucanthemum vulgare)

Its cheerful white petals and golden centres bloom from early summer through to late autumn, attracting a wide range of beneficial insects. Easy to grow and low-maintenance, this native perennial is perfect for naturalistic planting schemes or adding a touch of wild beauty to lawns and borders.

Key Features:

• Long-flowering perennial that returns year after year with minimal care
• Highly attractive to pollinators such as bees, butterflies, and hoverflies
• Ideal for wildflower meadows, cottage gardens, and wildlife-friendly spaces
• Hardy and drought-tolerant once established
• Beautiful cut flower with a traditional wildflower aesthetic
• Approx. 750 seeds per 1g

Oxeye Daisy (Leucanthemum vulgare) is one of the UK’s most recognisable native wildflowers, well-loved for its simple beauty and ecological value.

Growing up to 60 cm tall, it produces single white daisy-like flowers with yellow centres from June through October. These long-lasting blooms provide a valuable food source for pollinators and enhance biodiversity wherever they grow.

Perfect for low-input planting, Oxeye Daisy thrives in full sun and well-drained soil, tolerating poor or nutrient-depleted conditions with ease. It’s a popular addition to wildflower mixes, and works beautifully in cottage gardens, wildlife borders, and informal lawns. As a perennial, it will return each year, slowly spreading via seed and underground rhizomes to create natural drifts of bloom.

Sow Oxeye Daisy seeds in spring or autumn for best results. Seeds can be sown directly outdoors onto a well-prepared, weed-free seedbed. Press gently into the soil without covering deeply, light aids germination. In ideal conditions, germination takes 14–28 days.

Choose a sunny location with moderately fertile, well-drained soil. Water lightly during dry spells until established. Once mature, Oxeye Daisy is highly drought-tolerant and requires little maintenance. For a more extended flowering display, deadhead spent blooms; however, leaving some flowers to go to seed supports natural regeneration and local wildlife.

Oxeye Daisy may take up to a year to flower when grown from seed but will return and spread over time as a reliable, pollinator-supporting perennial.

For garden applications direct sow at 1g/m2. For overseeding existing meadow planting or for new sowings on larger areas sow at a maximum of 2g/m2.

This wildflower is perfect for meadows, rewilding projects, wildlife verges, green roofs, or sunny garden borders. As a native plant, it plays a vital role in supporting local ecosystems, its nectar-rich flowers draw in a wide range of pollinators including bees, butterflies, and hoverflies, while its seeds and foliage provide food for birds and insects.

We offer a flat shipping rate of £5.99.

Garden lawn seed, wildflower seeds, and wildflower seed mixtures are typically dispatched within 1 to 3 working days.

Products from our agricultural, landscaping, and equine ranges may be shipped separately as they are mixed to order.

We aim to ensure customer satisfaction with all products supplied. If you experience any issues with your order, please contact us at info@kentseeds.co.uk within 5 working days of the dispatch date, quoting your order number and a detailed description of the issue.

Read our full Delivery & Returns policy here.

Q1: When is the best time to sow Oxeye Daisy seeds?
A: Sow in spring (March–May) or autumn (August–October) for best germination and establishment.

Q2: How long does Oxeye Daisy take to flower?
A: It typically flowers in its second year, but early sowings in spring may bloom in the first summer.

Q3: Can I use Oxeye Daisy in lawns or meadows?
A: Yes, it’s an excellent choice for wildflower meadows, informal lawns, and grassy verges where a more natural look is desired.

Q4: Does Oxeye Daisy attract wildlife?
A: Absolutely. It’s highly beneficial to pollinators and forms part of a healthy, diverse habitat for insects and birds.